About

Hi, I’m Anna 👋

I’m a builder with a background in product analytics, early-stage startups and software engineering. I enjoy turning messy, ambiguous problems into products that people genuinely enjoy using, combining AI, data and engineering to take ideas from first conversation through to something people can actually use.

I worked in consulting before uni, then studied Economics & Management at the University of Oxford before moving into startups. Startups are where I discovered I enjoyed building products, producing insights that drive commercial decisions and having an outsized impact. Since then I’ve worked across marketplaces, sustainability software and e-commerce — building analytics platforms, AI-powered workflows, internal tooling and customer-facing products.

These days I’m particularly interested in how AI changes the way individuals approach problems. I want to spend the majority of my time building systems that help people think, make better decisions and solve real problems.

What I’m interested in

Most of my work sits somewhere between product, engineering, AI and analytics.

Right now I’m exploring:

• Voice AI and conversational interfaces
• AI product engineering
• LLM orchestration and evaluation
• Autonomous agents
• Organisational memory and knowledge systems
• Self-serve analytics with BigQuery and Claude
• Experimentation platforms and product analytics

Why this website exists

This website is a public notebook.

I want to use it to document the products I’m building, the architecture decisions behind them, the experiments that failed, and the trade-offs that shaped the final result.

My hope is that, over time, this will act as a record of how my thinking evolves.